The True Cost of Nonadherence

By James F. Sweeney | May 7, 2019

AdhereHealth CEO Jason Rose was recently interviewed for the article, Battling Nonadherence: What Actually Works?, which published May 7, 2019 on Medscape. The following is a preview of the full article in which Jason discusses the role of data-driven technology to manage medication adherence. To read the full article, please visit http://www.medscape.com/viewarticle/912452_3.

Using Technology to Motivate Patients

It used to be that the only opportunity physicians had to motivate, prompt, and check on patients was in the exam room.

However, in the past two decades, technology has made it easier for healthcare professionals to monitor patients’ adherence, remind them of what they should be doing, and contact them when they’re not doing it. Dozens of companies provide hardware and software tools designed to improve adherence. They include such things as text messaging; smart pill bottles; apps; connected devices, such as inhalers; incentive and gamification programs; and more.

How effective tech has been is the subject of debate and conflicting studies. What’s clear, however, is that tech will continue to be a part of comprehensive adherence programs.

Jason Rose, MHSA, CEO of AdhereHealth, said the most effective technology will rely on data, but add a personal touch. For example, AdhereHealth (formerly PharmMD) scrapes data from pharmacies, physicians, insurers, healthcare systems, and elsewhere to identify instances in which patients are not filling prescriptions, not taking medication, or otherwise not adhering to treatment plans.

The company’s clinicians then contact the patient, not just to remind them but also to determine why they’re not adhering to the treatment plan.

“We’ll ask whether they have food in the fridge or whether they have access to a pharmacy,” Rose said. “We try to get to the root cause, because that’s the best way to address it long-term.”

The platform can provide the patient with additional information and resources, while the in-house pharmacy can deliver medication to the patient’s door. AdhereHealth also will review patient medications to look for ways to save money or simplify the regimen.

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